Jack @ ASP.NET

As a software engineer, I focus on .NET, especially asp.net, C#, WCF and so on, and I am also very interested in Search Engine Optimization.

Entries Tagged ‘SEO’

Try Expression Web 4 now

Microsoft Expression Web 4 is a professional development and design tool to create modern, standards-based Web sites that use PHP, HTML/XHTML, CSS, JavaScript, ASP.NET or ASP.NET AJAX.
The highlight including:

  • Create standards-based Web sites faster & easier
  • Professional code editor & design surface
  • Make your site stand out with rich graphics support
  • Work with leading industry-standard technologies

What’s new in Expression Web

SuperPreview online service

The Microsoft Expression Web SuperPreview online service is a beta service that extends the capability of SuperPreview to include support for additional browsers and operating systems.

SEO Checker

The SEO Checker feature of Expression Web analyzes your site against the best practices for getting the highest possible search-engine rankings for your site.

You can choose SEO options, display an SEO report, filter the results in the SEO report, and step forward and back through the list of results in the SEO report to see more detail for individual list items.

You can try the 60-day free trail at http://www.microsoft.com/downloads/details.aspx?FamilyID=7b10272b-2f96-4250-aede-3fcfadf26f34

IIS Search Engine Optimization (SEO) Toolkit

The IIS Search Engine Optimization (SEO) Toolkit is an IIS7 extension that helps identify search engine and user experience optimizations for Web sites. The following features are included:
Site Intelligence

  • Reporting and error identification for broken/invalid links, duplicate content, tag validation, etc.
  • Visibility into user routes, referring pages and other patterns
  • Drilldown into page resource usage and load time

Search Relevance

  • Best practice rules for optimizing URL structure for search engines
  • Extensibility model to enable integration for keyword acquisition
  • Automatic generation of search engine support files like sitemaps and robots.txt

Key Features including

  • Improve the volume and quality of traffic to your Web site from search engines
  • Control how search engines access and display Web content
  • Inform search engines about locations that are available for indexing
  • Site Analysis Features
  • Robots Exclusion Features
  • Sitemap and Sitemap Index Features

 

Instructions

You will need to run the installation package as an administrator. This can be accomplished by one of the following methods:

  • Logging in to your server as an administrator account and then double-clicking on the MSI file.
  • Logging on using an account with administrator privileges and opening a command-prompt by right-clicking the Command Prompt menu item that is located in the Accessories menu for Windows programs and selecting "Run as administrator", then typing one of the commands listed below:
    msiexec /I IISSEO_x86.msi
    msiexec /I IISSEO_x64.msi

It takes less than 5 minutes to download and run the SEO Toolkit Analyzer against your web-site.  You simply point the tool at the top-level URL of your web-site, and then it will automatically crawl your site like a search engine would – following each link, reviewing the HTML on each page, and generating a human friendly report of every SEO or content violation it finds on the site – along with suggestions on how to fix each of them.

If you haven’t downloaded the SEO Toolkit and used it to analyzer your web-site yet, then spend 10 minutes now and give it a try.  You’ll find it provides a really easy, automated way to quickly find and identify SEO issues you have on your web-site – along with suggestions on how to fix them.  Fixing them will increase the traffic and visitors to your web-site.