In general, the online advertising market, pricing model three, marketers can use it to buy advertising and potential customers.
Cost per thousand impressions (per thousand) pricing model display ads – that is, when many people are advertising. CPM display advertising pricing model is usually sold. Problem is CPM advertising is the advertiser’s fees, even if the target audience not to click (or even view) the ad.
CPC costs (per click) advertisers receive overcome this problem, only when the consumer clicks on the ad. However, due to increased competition, keyword search has become very expensive. Double-click the Performics 2007 search trends report shows that in January 2007 cost-per-click (CPC) of less than $ 1 more than the same period last year by nearly six times the number of keywords. The cost for each keyword an increase of 33% per visit up to 55% of the costs.
CPL cost (per line) advertising costs CPM and the Communist Party leadership to resolve the only risk. Every time the leadership of the Communist Party of increased demand for the same price. Also like the Communist Party’s commitment to providors way to create a chance or mixed with another (for example – search for clues leads and joint registration) fraud led to the source to generate higher profits.
Marketers who are willing to pay the specific actions will only have two choices: CPL advertising (or online lead generation), and CPA advertising activities in the CPL (. Also known as affiliate marketing are known), interested advertisers pay Lead – Advertisers who are interested in that product or service contact information. CPL’s activities is to brand marketers and direct response marketers, see the contact point for customers – by creating a community site, Membership Rewards program or acquisition plans mailing list. Activities in the certified public accountants, advertisers usually pay the credit card transaction has been completed, involved the sale. CPA is all about ‘now’ – this is a consumer purchase, focusing on the promotion of the moment. If a site does not have the tourists to buy things, there is no simple way to remarket them.
