The IIS Search Engine Optimization (SEO) Toolkit is an IIS7 extension that helps identify search engine and user experience optimizations for Web sites. The following features are included:
Site Intelligence

  • Reporting and error identification for broken/invalid links, duplicate content, tag validation, etc.
  • Visibility into user routes, referring pages and other patterns
  • Drilldown into page resource usage and load time

Search Relevance

  • Best practice rules for optimizing URL structure for search engines
  • Extensibility model to enable integration for keyword acquisition
  • Automatic generation of search engine support files like sitemaps and robots.txt

Key Features including

  • Improve the volume and quality of traffic to your Web site from search engines
  • Control how search engines access and display Web content
  • Inform search engines about locations that are available for indexing
  • Site Analysis Features
  • Robots Exclusion Features
  • Sitemap and Sitemap Index Features

 

Instructions

You will need to run the installation package as an administrator. This can be accomplished by one of the following methods:

  • Logging in to your server as an administrator account and then double-clicking on the MSI file.
  • Logging on using an account with administrator privileges and opening a command-prompt by right-clicking the Command Prompt menu item that is located in the Accessories menu for Windows programs and selecting "Run as administrator", then typing one of the commands listed below:
    msiexec /I IISSEO_x86.msi
    msiexec /I IISSEO_x64.msi

It takes less than 5 minutes to download and run the SEO Toolkit Analyzer against your web-site.  You simply point the tool at the top-level URL of your web-site, and then it will automatically crawl your site like a search engine would – following each link, reviewing the HTML on each page, and generating a human friendly report of every SEO or content violation it finds on the site – along with suggestions on how to fix each of them.

If you haven’t downloaded the SEO Toolkit and used it to analyzer your web-site yet, then spend 10 minutes now and give it a try.  You’ll find it provides a really easy, automated way to quickly find and identify SEO issues you have on your web-site – along with suggestions on how to fix them.  Fixing them will increase the traffic and visitors to your web-site.