So You Want to Be Your Own Webmaster?

Once a site is created, it is the job of the webmaster to maintain the site so that it remains a valuable resource. The project site maintenance is more common than the area of development and creation, but it is very important and often overlooked.

Some Website Maintenance Activities and Updates Include:

• Text edits - schedules, calendars, seminars, training, events, sales, client testimonials, case studies/success stories, press releases and news stories
• Continuation of search engine optimization - links back, meta data, site maps
• Design and creation of sales announcements/promotions
• Design and creation of client newsletters
• Check website for browser compatibility and link integrity
• Update, change, or create information contained on databases
• Redesign pages or sections to improve the look and feel of the website
• Creation of entirely new pages or sections as the website grows or changes
• Reorganizing site structure for ease of future website maintenance and growth

A webmaster's job is tricky.? Besides all the chores listed above, webmasters also monitor how many people visit the site, how visitors enter the site, how long they stay on each page they visit, and which links they use.? This monitoring helps business in many ways.? The information that is gathered can be essential to improving the website and the entire marketing approach of the business.

Before rolling up your sleeves and dive into the world of technology you please familiarize yourself with the proper Webmaster Job Description:

• 2+ years of experience with HTML 3.2/4.0 at the tag level, no WYSIWYG is required.
• 2+ years of DHTML, COM and client-side JavaScript programming experience is also required.
• 2+ years thorough knowledge of browser compatibility issues for all platforms/major browsers.
• 2+ years of Microsoft server-side VBScript and ASP development experience.
• 2+ years conversion of existing images (TIFF, BMP, PSD) for online use (JPG, GIF) using Adobe ImageReady and Photoshop is a must.

Although many people are successful in learning the technologies required and use them to maintain their own website, most people hire a professional. With many years experience who can do things on your website that did not even know could be done.

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