Indexed Google Secret

Iam very grateful that my blog is already listed in Google and yahoo in less than 24 hours since first created. Please check your website / blog already indexed and Google other search engine? Enter your URL in Google (for example: http://website_name.com). Is there?

Are there already? If your website is not in the search results, there are techniques that your pages are indexed search engine.

Techniques are:

1. Create a link on the page that is indexed to the search engines that our new website. We look at the profile (for example: “www.friendster.com / okam” is a good example to link to the blog or our website. As is usually the page has been indexed search engine. The higher the page’s position in search engines (Page Rank) means that the fast indexed our new website.

• You can contact your friends who have blogs indexed search engine to install the link to you.

• If the profile / blog on your MySpace / multiply already indexed, you can attach the link in your profile.

• Diligently fill your blog. Google Analytic is a plug-in wordpress will always monitor your activity.

2. Submit manually through the following URL (FREE):

• Google: http://www.google.com/addurl.html
• Yahoo: http://search.yahoo.com/info/submit.html
• Altavista: http://www.altavista.com/addurl/
• DMOZ / ODP: http://www.dmoz.org/add.html
• Alexa: http://www.alexa.com/support/get_archive.html
• MSN: http://search.msn.com/docs/submit.aspx

3. Submit the URL to pay:

• Lycos: http://home.lycos.com/addasite.html

4. Before you submit your URL, your website, make sure:

• Website or your blog is so (not under construction).
• There are no dead links in your website.
• Website or you made that search engine friendly.

Later, waiting with patience and please send the URL. Cases, three months, the site of luck if you're lucky you should probably wait for your application in less than 24 hours, the search engine that indexes are not received. Submit your website that you can re-use within three months if not listed in search engines.

What should be done during the wait? Build SEO friendly and of course build links to.

Use Best seo software tool

If you’re anything like me, you’ve probably created a brand new website, submitted it to a few search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling.

After a couple of weeks go by and only a few stray people appear on the site if you decide to try to "optimize

At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit. Well, news flash, as you’ve probably figured out by now, this is not the way to go about doing things.

so seo tool is a central component of building a successful online business, as you would outsource search engine optimization, content writing and link building, the reality is that it affects every other step in marketing a website. In other words, if you wrong, you will be wasting your time and, more importantly, your money.

Read about best seo tool : seo tutorial

Use Directory submitter

Submit Website Directory is a way to easily add to and improve back link PageRank. But not all websites can be directly received in Web directory. Wed each directory has its own rules.

This rule is that a form submission, I have not read that 90 percent believe, the first main submission, I have business rules, guidelines or one presented by the frequent calls are received, website can be used to create better guidelines, as well as increase our website will probably be displayed.

After reading some of the Submission Guidelines web directory, there are several things that must be in receipt when submit directory on the web:

1. MFA (Make for Adsense) website.
Create a Ministry of Foreign Affairs website, I do not recommend that you install a good of Adsense. After the submission of the various directories is that, in the new AdSense. This also applies to the program, but also including other affiliate programs. Please note that many web directory down because too many sites or AdSense,. Here are some examples:

Site made for adsence or other ad services.

• Do not submit sites that are mainly built for Google AdSense or other advertising programs.
• Do not submit sites which only contains affiliate links with no real content

2. Do not Use Subfolders To Create New Website
If you create a new website using the recommended sub-domain only.
Example:

• Use newsite, do not use domain.com www.namadomain.com / newsite. Sub folders should be used to create new services such as forum, chat, etc..

• Sub domain will be more appreciated by web directory of subfolders.

• Do not submit subfolder - use the top-level domain or maximum sub domain.

3. Submit Only in the Category One is enough
Once one of several types of web directories one at once, please do not submit to the most likely to be rejected. Select a category, choose the most appropriate category, not reckless, I fell for selected according to the following types. Just one single category, Web site submission (according to most of the content, accuracy). Site, the person who submitted the wrong category and add our site to submit to the categories should not overlap.

4. Use English
English is the language of most parts of the world is also on the Internet, so that most web directories only accept websites that serve the English language. Therefore, the site is trying to use, from the English language when the purpose for the money with Adsense or other programs. The use of English makes it easier to submit the website to promote, including web directory.

5. Title and Description
When completing the form:

• Do not write the title or description of the website in all capital letters.
• Do not write with a capital letter for each letter at the beginning of the word. Start writing the title with a capital letter.
• Do not fill the description with more keywords, content description website website.
• CAPITALIZATI0N of inappropriate words.
• Description or title are basically nothing but keywords
• Do not capitalize the first letter of every word in the description.
• ALL words in the title must start with a capital letter, including Prepositions and articles.

When do have to submit web directory, web directory address of record so that when the new website does not need to fuss again seek to submit web directory website.

Below is an example website for directory submitter PageRank 5-8 :

Yahoo! Directory

DMOZ

Business.com

Best of the Web

WhatUSeek

GreenStalk

InCrawler

Sezza

Family Friendly Sites

MultiMeta

Joeant

SearchSight

IllumiRate

WebSitesPromotionDirectory

HotVsNot

GoGuides.org

Gimpsy

Internet-Web

NetInsert

DirectoryWorld

Clickey

123world

Zerg Directory

RubberStamped

Posted in: html tutorial| Tags: Blog Website Google example yahoo search check url engineenter iam

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How to Deal With Negative Questions in the Job Interview

You feel prepared for the interview. You are confident walking through the door to meet your interviewer. You have your positive experiences and stories ready to answer questions.

The interview followed the interview smoothly when all of the sudden started throwing "curve balls." Began the interview by the negative example of the situation demands - sometimes you fail or have problems of response.

About your disability and access are ready to talk when challenged in a difficult situation. You become disoriented and lose the trust of our customers. The lost two opportunities to get a second interview - or provide.

Most researchers are not trying to be tough when requesting information on the negative - trying to discover if there

So what do you do when you encounter those "curve balls?" You deal with them in a positive manner.

Here is an example of a question seeking negative information and how to deal with it.

Question –

"Tell me about a time when you had a conflict with someone at work and how you resolved it."

Answer –

"I usually get along very well with almost everyone."

"There was an incident that happened with a person who was not pulling his weight on the team and it was affecting morale. All the team members were getting disgruntled but nobody was doing anything about it."

"I took it upon myself to have a talk with the person when the opportunity presented itself. It didn't start out smoothly – he was defensive at first and resented my speaking to him about his work behavior. I was careful to let him know that I wasn't judging him but rather was concerned about the team and the ability for everyone to get along."

"Eventually he confided in me that he had some family problems at home that were affecting his energy level and patience. I listened attentively while he told me about his problems."

"Once he became aware that his behavior was affecting other's work he made a special effort to be more open and receptive. The team spirit improved greatly after that – as well as the productivity."

If this is your answer carefully, you see that offers many positives. The answer is to start using positive statements:

Next, the positive use of the word is about the style: "I make sacrifices ....

This example also shows a sense of caring about fellow employees – taking the time to find out what the problem was and being a real "team player."

You can see that there is a good deal of positive information that can be emphasized in an answer - even if it is an example of a time when things were negative.

Sometimes interviewers are trying to avoid making a hiring mistake that was made in the past.

Have made the event that there are problems in the past with this company, see evidence that these problems will be no obstacle for you. You have the interviewer that you do what you must do to solve a problem or at least get the facts about the problem, is shown.

Turning negatives into positives is an important skill to learn. When you are asked a negative question, stop and think about how you can refocus the question to include some positive qualities.

Sample answer – excerpt from "Perfect Phrases for the Perfect Interview," Carole Martin 2005 (McGraw-Hill)

Posted in: interview questions| Tags: Interview Question Information example person situation work deal team curve

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Getting Started With Word 2007

CREATING AND EDITING DOCUMENTS

Introduction

MS Word 2007 is an easy-to-use word processing tool that enables you to create various documents to store your professional and personal data. For example, you can use Word 2007 to create a brochure for promoting a new product of your company or a newsletter for circulating the latest official news among your coworkers. Word 2007 provides several features that help you create, save, and open documents easily.

At the end of this topic, you will be able to:

create a new Word 2007 document.

Creating a Document

Word 2007, you can save different types of documents such as resumes, reports, and create e-mail messages. You can create these documents either from scratch or using predefined templates and wizards. Each method has its advantages. For example, the creation of a document created out of nothing flexibility and ensures accuracy. On the other hand, you can use predefined templates or wizards to create professional documents quickly and easily. After creating a document, you can select the desired text into the document and then save the document for later reference or revision. For more information visit
http://www.teachmeit.com/samplecourse/ms/msa/content.asp

Creating a Document from Scratch

Every time you start Word 2007, a blank document is created by default. You can explicitly create a new document by clicking the Office Button and then selecting the New command. This displays the New Document dialog box. On the Blank and recent page of the New Document dialog box, you have several options to create a blank document.

Creating a Blank Document

In the New Document dialog box, when you double-click the Blank document option, a new document is created. A blinking cursor is displayed in the upper-left corner of the new document. The Home tab is displayed by default. Next, you select the font face and font size for the text from the Font group and start typing.

Creating a New Blog Entry

In the New Document dialog box, when you double-click the new blog post option, a new blog files are created. When you create a blog for the first time documents, sign up for a blog account that displays a message box. This message, you can register a blog service provider. You can also choose to choose to register. Then, you can insert the information you want to publish your document in the blog. Finally, you need to click on the blog post labels issued an order button to publish blog into your site. If you have not registered to a blog service provider, sign up for a blog account, the message box is displayed again. For more information, please visit
http://www.teachmeit.com/samplecourse/ms/msa/content.asp

Creating a Template

To create a template, you first create a document with the settings that you may want to use in future. Then, you click the Office Button and select the Save As command from the menu. This displays the Save As dialog box. Here, you click the Trusted Templates link in the left pane. This opens the default Templates folder for saving the template. Next, you select the Word Template option from the Save as type drop-down list. You can use the File name text box to change the default name, if required. Finally, you click the Save button.

Creating a Document from a Template

To create a document from a template, you click the Office Button and select the New command from the menu. This displays the New Document dialog box. Here, you select the My templates... option from the Templates section. This displays the New dialog box. This dialog box lists the templates that you have created and saved on your computer. You select a template from the My Templates tab and click the OK button. This opens a new document with the settings saved in the selected template.

Creating a New Document from an Existing Document

You may need to create a new Word 2007 document from a template. For example, you want to create a document from a document called Technical training. To create such a document, select New from the existing ... Option in the New Document dialog box. This shows the New from Existing Document dialog box. In this dialog box, browse to the folder that contains the source document with the show in the drop-down list. Then select the source document and click the Create New button. This creates a new document in the folder that contains the source document.
For more information visit
http://www.teachmeit.com/samplecourse/ms/msa/content.asp

Moving Text in a Document

When working in a document, you might need to move certain text in the document within the same document or to a different document. You can use the options provided in the Clipboard group on the Home tab to move or copy selected text. To move the selected text, you click the Cut command button on the Clipboard group. Then, you click at the point where you want the text to appear and click the Paste command button. To move the text to another document, you switch to the new document and click the Paste command button.

Copying Text

You can copy text within the same document or across documents. To copy text, you select the text that you want to copy and then select the Copy command button in the Clipboard group. Next, you click at the point where you want the text to appear in the same document or in another document. Next, you click the Paste command button to paste the selected text at the specified location.

Paste Options

You can access different paste options by using the Paste Special... and Paste as Hyperlink options in the Paste gallery. The Paste Special dialog box is displayed when you select the Paste Special... option. It provides you with different options to paste your text. For example, the Unformatted Text option allows you to paste text without formatting. The Paste as Hyperlink option allows you to paste a hyperlink to a file in another file to link the two files. For this, you first need to save the file, copy the text to use as a hyperlink, click at a location where you want to insert the hyperlink, and then select the Paste as Hyperlink option. For more information visit
http://www.teachmeit.com/samplecourse/ms/msa/content.asp

Saving a Document

In creating and formatting documents, you need to save for future use. To do this, you click the Office button, select Save or Save As command to open the Save As dialog box. In this dialog box, use the Save In drop-down list, browse to your location to save the document. Next, you type your file name of the file name text box. You can choose to save the Save As Type drop-down list in the format of a different file format. Finally, click the Save button to save the file with the specified name and format of the specified location.

Options in the Save As Dialog Box

The Save As dialog box contains a section in which the shortcuts to the Trusted Templates, My Recent Documents, Desktop, My Documents, My Computer, and My Network Places folders are available. You can save your documents in any of these folders.

The Tools button, located at the bottom-left corner of the Save As dialog box, consists of options to delete, rename, and save documents. It also enables you to display the properties of files and folders, use Web options, such as mapping network drives, and set passwords. Additionally, this button enables you to configure save, security, and Web options, compress pictures, and clear document hierarchy. The top panel of the Save As dialog box enables you to perform various tasks, such as moving to the last opened folder, creating a new folder, or deleting a document or a folder.

Saving as a PDF or XPS

At times, you may want to share your documents with users who do not have Word 2007 installed on their computers. To do this, you click the Office Button and select Save As - PDF or XPS menu command. This command enables you to save your documents in the Portable Document Format (PDF) and XML Paper Specification (XPS) formats. Using these formats, you can easily share your Word 2007 documents with other users on the Internet without considering the type of computer or applications that they are using. For more information visit
http://www.teachmeit.com/samplecourse/ms/msa/content.asp

opening a Document

To open a saved document, you click the Office Button and then select the Open command. This displays the Open dialog box. In the Open dialog box, you browse to the folder where you saved the document by using the Look in drop-down list. Next, you select the document that you want to open. Finally, you click the Open button.

The Open dialog box enables you to open a document in different modes, such as read-only or copy. You can select the mode to open a document by clicking the arrow next to the Open button.

Posted in: xml tutorial| Tags: Introduction New example word document creating scratch documents processing editing

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Computer Virus

In 1983, Fred Cohen coined the term
Using the above explanation, it can be said that viruses infect program files. However, viruses can also infect certain types of data files, specifically those types of data files that support executable content, for example, files created in Microsoft Office programs that rely on macros.
Compounding the definition difficulty, viruses also exist that demonstrate a similar ability to infect data files that don't typically support executable content - for example, Adobe PDF files, widely used for document sharing, and .JPG image files. However, in both cases, the respective virus has a dependency on an outside executable and thus neither virus can be considered more than a simple ‘proof of concept’. In other cases, the data files themselves may not be infectable, but can allow for the introduction of viral code. Specifically, vulnerabilities in certain products can allow data files to be manipulated in such a way that it will cause the host program to become unstable, after which malicious code can be introduced to the system. These examples are given simply to note that viruses no longer relegate themselves to simply infecting program files, as was the case when Mr. Cohen first defined the term. Thus, to simplify and modernize, it can be safely stated that a virus infects other files, whether program or data.
Computer viruses are called viruses because they share some of the traits of biological viruses. A computer virus passes from computer to computer like a biological virus passes from person to person.
There are similarities at a deeper level, as well. A biological virus is not a living thing. A virus is a fragment of DNA inside a protective jacket. Unlike a cell, a virus has no way to do anything or to reproduce by itself -- it is not alive. Instead, a biological virus must inject its DNA into a cell. The viral DNA then uses the cell's existing machinery to reproduce itself. In some cases, the cell fills with new viral particles until it bursts, releasing the virus. In other cases, the new virus particles bud off the cell one at a time, and the cell remains alive.
A computer virus shares some of these traits. A computer virus must piggyback on top of some other program or document in order to get executed. Once it is running, it is then able to infect other programs or documents. Obviously, the analogy between computer and biological viruses stretches things a bit, but there are enough similarities that the name sticks.
A computer virus is a program that replicates. To do so, it needs to attach itself to other program files (for example, .exe, .com, .dll) and execute whenever the host program executes. Beyond simple replication, a virus almost always seeks to fulfill another purpose: to cause damage.
Called the damage routine, or payload, the destructive portion of a virus can range from overwriting critical information kept on the hard disk's partition table to scrambling the numbers in the spreadsheets to just taunting the user with sounds, pictures, or obnoxious effects.
It’s worth bearing in mind, however, that even without a ”damage routine”, if viruses are allowed to run unabated then it will continue to propagate--consuming system memory, disk space, slowing network traffic and generally degrading performance. Besides, virus code is often buggy and can also be the source of mysterious system problems that take weeks to understand. So, whether a virus is harmful or not, its presence on the system can lead to instability and should not be tolerated.
Some viruses, in conjunction with "logic bombs," do not make their presence known for months. Instead of causing damage right away, these viruses do nothing but replicate--until the preordained trigger day or event when they unleash their damage routines on the host system or across a network.

Impact of Viruses on Computer Systems
Virus can be reprogrammed to do many kinds of harm including the following.
1.Copy themselves to other programs or areas of a disk.
2.Replicate as rapidly and frequently as possible, filling up the infected system’s disk and memory rendering the systems useless.
3.Display information on the screen.
4.Modify, corrupt or destroy selected files.
5.Erase the contents of entire disks.
6.Lie dormant for a specified time or until a given condition is met, and then become active.
7.Open a back door to the infected system that allows someone else to access and even control of the system through a network or internet connection.
8.Some viruses can crash the system by causing some programs (typically Windows) to behave oddly.
How viruses spread from one system to another?
The most likely virus entry points are email, Internet and network connections, floppy disk drives, and modems or other serial or parallel port connections. In today's increasingly interconnected workplace (Internet, intranet, shared drives, removable drives, and email), virus outbreaks now can spread faster and wider than ever before.

The following are some common ways for a virus to enter the users’ computer system:
•Email attachments
•Malicious scripts in web pages or HTML email
•FTP traffic from the Internet (file downloads)
•Shared network files & network traffic in general
•Demonstration software
•Pirated software
•Shrink-wrapped, production programs (rare)
•Computer labs
•Electronic bulletin boards (BBS)
•Diskette swapping (using other people’s diskettes for carrying data and programs back and forth)

High risk files

The most dangerous files types are:
.EXE, .COM, .XLS, .DOC, .MDB
Because they don't need any special conversion to infect a computer -- all they've got to do is run and consequently the virus spreads. It has been estimated that 99% of all viruses are written for these file formats.
A list of possible virus carriers includes:
EXE - (Executable file)
SYS - (Executable file)
COM - (Executable file)
DOC - (Microsoft Word)
XLS - (Microsoft Excel)
MDB - (Microsoft Access)
ZIP - (Compressed file, common in the USA)
ARJ - (Compressed file, common in the USA)
DRV - (Device driver)
BIN - (Common boot sector image file)
SCR - (Microsoft screen saver)

Common Symptoms Of Virus Infection

?Computer does not boot.
?Computer hard drive space is reduced.
?Applications will not load.
?An application takes longer to load than normal time period.
?Hard dive activity increases especially when nothing is being done on the computer.
?An anti virus software message appears.
?The number of hard drive bad sectors steadily increases.
?Unusual graphics or messages appear on the screen
?Files are missing (deleted)
?A message appears that hard drive cannot be detected or recognized.
?Strange sounds come from the computer.
?Some viruses take control of the keyboard and occasionally substitute a neighboring key for the one actually pressed. Another virus "swallows" key presses so that nothing appears on the screen.
?Also interesting are system time effects. Clocks going backwards are especially frightening for workers who cannot wait to go home. More seriously though, this type of virus can cause chaos for programs which depend on the system time or date.
?Some viruses can cost the user dearly by dialing out on his modem. We do not know of one which dials premium telephone numbers but no doubt we shall see one soon. One particularly malicious virus dials 911 (the emergency number in the USA) and takes up the valuable time of the emergency services.

Categories of viruses
Depending on the source of information different types of viruses may be categorized in the following ways:

PDA VIRUSES
The increasing power of PDAs has spawned a new breed of viruses. Maliciously creative programmers have leveraged the PDA's ability to communicate with other devices and run programs, to cause digital mayhem.
The blissfully safe world where users of these devices could synchronize and download with impunity came to an end in August 2000 with the discovery of the virus Palm Liberty. Since then, many more viruses have been discovered.
Though not yet as harmful as their PC-based cousins, these viruses still pose a threat to unsuspecting users. Their effects vary from the harmless flashing of an unwanted message or an increase in power consumption, to the deletion of all installed programs. But the threat is growing, and the destructiveness of these viruses is expected to parallel the development of the devices they attack.

MULTIPARTITE VIRUSES
A virus that two or more different infection methods will be combined as a multipartite virus. This type of virus can infect both files and boot sector of a floppy disk. Multi-party virus shares some of the characteristics of the boot-sector viruses and file viruses: you can. Com infect files. Exe files and the boot sector of the computer

BOMBS
The two most prevalent types of bombs are time bombs and logic bombs. A time bomb hides on the victim’s disk and waits until a specific date before running. A logic bomb may be activated by a date, a change to a file, or a particular action taken by a user or a program. Bombs are treated as viruses because they can cause damage or disruption to a system.

BOOT SECTOR VIRUSES
Until the mid-1990s, boot sector viruses were the most prevalent virus type, spreading primarily in the 16-bit DOS world via floppy disk. Boot sector viruses infect the boot sector on a floppy disk and spread to a user's hard disk, and can also infect the master boot record (MBR) on a user's hard drive. Once the MBR or boot sector on the hard drive is infected, the virus attempts to infect the boot sector of every floppy disk that is inserted into the computer and accessed. Examples of boot sector viruses are Michelangelo, Satria and Keydrop.
Boot sector viruses work like this: Let us assume that the user received a diskette with an infected boot sector. The user copied data from it but forgot to remove it from drive A:. When he started the computer next time the boot process will execute the infected boot sector program from the diskette. The virus will load first and infect the hard disk. Note that this can be prevented by changing the boot sequence in CMOS (Let C: drive boot before A:).By hiding on the first sector of a disk, the virus is loaded into memory before the system files are loaded. This allows it to gain complete control of DOS interrupts and in the process replaces the original contents of the MBR or DOS boot sector with their own contents and move the original boot sector data to another area on the disk. Because the virus has infected a system area of the hard disk it will be loaded into memory each time the computer is started. It will first take control of the lowest level disk system services before executing the original boot sector code which it has stored in another part of the hard disk. The computer seems to behave exactly as it should. Nobody will notice the extra few fractions of a second added to the boot sequence.
During normal operation the virus will happily stay in memory. Thanks to the fact that it has control of the disk services it can easily monitor requests for disk access - including diskettes. As soon as it gets a request for access to a diskette it will determine that there is a diskette in the floppy drive. It will then examine its boot sector to see if it has already been infected. If it finds the diskette clean it will replace the boot sector with its own code. From this moment the diskette will be a "carrier" and become a medium for infections on other PC's.

The virus will also monitor special disk requests for access to the boot sector. The boot sector contains its own code, and a request to read it could be from an anti-virus program checking for virus presence. The virus will not allow the boot sector to be read and will redirect all requests to the place on the hard disk where it has backed up the original contents. In this way nothing unusual is detected. Such methods are called stealth techniques and their main goal is to mask the presence of the virus. Not all boot viruses use stealth but those which do are common.
Boot viruses also infect the non-file (system) areas of hard and floppy disks. These areas offer an efficient way for a virus to spread from one computer to another. Boot viruses have achieved a higher degree of success than program viruses in infecting their targets and spreading.
Boot virus can infect DOS, Windows 3.x, Windows 95/98, Windows NT, and even Novell Netware systems. This is because they exploit inherent features of the computer (rather than the operating system) to spread and activate.
Cleaning up a boot sector virus can be performed by booting the machine from an uninfected floppy system disk rather than from the hard drive, or by finding the original boot sector and replacing it in the correct location on the disk.

CLUSTER VIRUSES
This type of virus makes changes to a disks file system. If any program is run from the infected disk, the program causes the virus to run as well. This technique creates the illusion that the virus has infected every program on the disk.

E-MAIL VIRUSES
These types of viruses can be transmitted via e-mail messages sent across private networks or the internet. Some e-mail viruses are transmitted as an infected attachment- a document file or program that is attached to the message. This type of virus is run when the victim opens the file that is attached to the message. Other types of email viruses reside within the body of the message itself. To store a virus, the message must be encoded in html format. Once launched many e-mail viruses attempt to spread by sending messages to everyone in the victim’s address book; each of those contains a copy of the virus.
The latest thing in the world of computer viruses is the e-mail virus called Melissa virus which surfaced in March 1999. Melissa spread in Microsoft Word documents sent via e-mail, and it worked like this:
Someone created the virus as a Word document uploaded to an Internet newsgroup. Anyone who downloaded the document and opened it would trigger the virus. The virus would then send the document (and therefore itself) in an e-mail message to the first 50 people in the person's address book. The e-mail message contained a friendly note that included the person's name, so the recipient would open the document thinking it was harmless. The virus would then create 50 new messages from the recipient's machine. As a result, the Melissa virus was the fastest-spreading virus ever seen and it forced a number of large companies to shut down their e-mail systems at that time.
The ILOVEYOU virus, which appeared on May 4, 2000, was even simpler. It contained a piece of code as an attachment. People who double clicked on the attachment allowed the code to execute. The code sent copies of itself to everyone in the victim's address book and then started corrupting files on the victim's machine. This is as simple as a virus can get. It is really more of a Trojan horse distributed by e-mail than it is a virus.
The Melissa virus took advantage of the programming language built into Microsoft Word called VBA, or Visual Basic for Applications. It is a complete programming language and it can be programmed to do things like modify files and send e-mail messages. It also has a useful but dangerous auto-execute feature. A programmer can insert a program into a document that runs instantly whenever the document is opened. This is how the Melissa virus was programmed. Anyone who opened a document infected with Melissa would immediately activate the virus. It would send the 50 e-mails, and then infect a central file called NORMAL.DOT so that any file saved later would also contain the virus! It created a huge mess.
FILE INFECTING VIRUSES
File infectors operate in memory and usually infect executable files with the following extensions: *.COM, *.EXE, *.DRV, *.DLL, *.BIN, *.OVL, *.SYS. They activate every time the infected file is executed by copying themselves into other executable files and can remain in memory long after the virus has activated.
Thousands of different file infecting viruses exist, but similar to boot sector viruses, the vast majority operates in a DOS 16-bit environment. Some, however, have successfully infected the Microsoft Windows, IBM OS/2, and Apple Computer Macintosh environments.
File viruses can be separated further into sub-categories by the way they manipulate their targets:

TSR FILE VIRUSES
A less common type of virus is the terminate-and-stay-resident file virus. As the name suggests these infect files usually these are .com and .exe files. there are however some device driver viruses, some viruses that infect overlay files, and although over 99% of executable programs have the extension .com and .exe, some do not .For a TSR virus to spread some one has to run an infected program. The virus goes memory resident typically looking at each program run thereafter and infects it. Examples of TSR file viruses are Dark Avenger and Green Caterpillar.

OVERWRITING VIRUSES
These viruses infect by overwriting part of their target with their own code but, by doing so, they damage the file. The file will never serve another purpose other than spreading the virus further. Because of this they are usually detected quickly and do not spread easily.

PARASITIC VIRUSES
These viruses attach themselves to executables without substantially changing the contents of the host program. They attach by adding their code to the beginning, end, or even middle of the file and divert program flow so that the virus is executed first. When the virus has finished its job, control is passed on to the host. Execution of the host is a little delayed but this is usually not noticeable.

MACRO VIRUSES
Many older applications had simple macro systems that allowed the user to record a sequence of operations within the application and associate them with a specific keystroke. Later, the user could perform the same sequence of operations by merely hitting the specified key.
Newer applications provide much more complex macro systems. User can write entire macro-programs that run within the word processor or spreadsheet environment and are attached directly onto word processing and spreadsheet files. Unfortunately, this ability also makes it possible to create macro viruses.
Macro viruses currently account for about 80 percent of all viruses, according to the International Computer Security Association (ICSA), and are the fastest growing viruses in computer history. Unlike other virus types, macro viruses aren’t specific to an operating system and spread with ease via email attachments, floppy disks, Web downloads, file transfers, and cooperative applications.
Macro viruses are, however, application-specific. A macro virus is designed to infect a specific type of document file, such as Microsoft word or excel files. They infect macro utilities that accompany such applications as Microsoft Word and Excel, which means a Word macro virus cannot infect an Excel document and vice versa. A macro virus is embedded in a document file and can travel between data files in the application and can eventually infect hundreds of files if undeterred and in the process do various levels of damage to data from corrupting documents to deleting data.
Macro viruses are written in "every man's programming language" -- Visual Basic -- and are relatively easy to create. They can infect at different points during a file's use, for example, when it is opened, saved, closed, or deleted
A typical chronology for macro virus infection begins when an infected document or spreadsheet is loaded. The application also loads any accompanying macros that are attached to the file. If one or more of the macros meet certain criteria, the application will also immediately execute these macros. Macro viruses rely upon this auto-execution capability to gain control of the application’s macro system.
Once the macro virus has been loaded and executed, it waits for the user to edit a new document, and then kicks into action again. It attaches its virus macro programs onto the new document, and then allows the application to save the document normally. In this fashion, the virus spreads to another file and does so in a completely discrete fashion. Users have no idea of the infection. If this new file is later opened on another computer, the virus will once again load, be launched by the application, and find other unsuspecting files to infect.

Finally, as far as a macro virus is concerned, the application serves as the operating system. A single macro virus can spread to any of the platforms on which the application is installed and running. For example, a single macro virus that uses Microsoft Word could conceivably spread to Windows 3.x, Windows 95/98, Window NT, and the Macintosh.

Macro viruses for Word

In the summer of 1995, Microsoft Word 6 was the first product affected with macro virus. The first one (WM/Concept.A) was really only a proof of concept - one of the installed macros (called Payload) contained only this remark:
“That's enough to prove my point”
Most macro viruses for Word use a feature called 'automacros'. The basic principle is that some macros with special names are automatically executed when Word starts, opens a file, or closes a file. The macro virus then inserts macros into NORMAL.DOT - a standard template which is loaded every time Word starts.
In Word there are some ways to disable automacros but this isn't the ultimate solution. Some macro viruses use other methods to take control over the Word environment.
Another method of self-protection may be to set NORMAL.DOT to read only. But this can also be bypassed and, in addition, it prevents the user from customizing the template.

Macro viruses for Excel

Excel has the same opportunities for virus authors as Word. It has automacros and a directory called XLSTART from which templates are automatically loaded.
But Excel does not have just normal VBA macros like Word. In Excel there are so called 'formulas' - macros stored in spreadsheet cells. The first macro virus using this technology was XF/Paix.

Macro viruses for other MS Office products:

Writing a macro virus for other Office products is not difficult. There have been already some viruses for Access, and it is expected that there will be macro viruses for Power Point in the near future.

But those macro viruses are not as dangerous as the macro viruses for Word or Excel. Not because of some limitation of these other Office products, but because data files from these products are not so frequently shared.

There is one danger which can be seen in today's Power Point even without native macro viruses written for this product. Programmers can include in their presentation any number of objects from Excel or Word. And these objects can be infected with macro viruses - if they edit the presentation and open the infected object with its parent application, then the virus can spread further.

But the current situation may change dramatically over the next few years. Microsoft has licensed VBA technology to many firms, so one can expect to see more macro viruses for other products, too.

POLYMORPHIC VIRUSES
You can change each time a copy is difficult to separate this type of the virus itself. Simplest virus to attach a copy of the identity of the infected file itself. Anti-virus programs can detect the virus

STEALTH VIRUSES
Stealth viruses actively seek to conceal themselves from attempts to detect or remove them. They also can conceal changes they make to other files, hiding the damage from the user and the operating system.
Stealth viruses, or Interrupt Interceptors, as they are sometimes called, take control of key DOS-level instructions by intercepting the interrupt table, which is located at the beginning of memory. This gives the virus the ability to do two important things: 1) gain control of the system by re-directing the interrupt calls, and 2) hide itself to prevent detection. They use techniques such as intercepting disk reads to provide an uninfected copy of the original item in place of the infected copy (read-stealthing viruses), altering disk directory or folder data for infected program files (size-stealthing), or both. For example, the Whale virus is a size-stealthing virus. It infects .EXE program files and alters the folder entries of infected files when other programs attempt to read them. The Whale virus adds 9216 bytes to an infected file. Because changes in file size are an indication that a virus might be present, the virus then subtracts the same number of bytes (9216) from the file size given in the directory/folder entry to trick the user into believing that the file’s size has not changed.
An antivirus program which is not equipped with anti-stealth technology will be deceived.

COMPANION VIRUSES

A companion virus is the exception to the rule that a virus must attach itself to a file. The companion virus instead creates a new file and relies on a behavior of DOS to execute it instead of the program file that is normally executed. These viruses target EXE programs. They create another file of the same name but with a COM extension containing the virus code. These viruses take advantage of a property of MS-DOS which allows files to share the same first name in the same directory (e.g. ABC.EXE and ABC.COM) but executes COM files in preference to EXE files.
For example, the companion virus could create a file called CHKDSK.COM and in the same directory as CHKDSK.EXE. If DOS needs to run between two files with the same name, choose where you one. EXE extension and the others. COM extension, it leads to. COM file. This is not an effective means of dissemination, but has one big advantage - there will be no changes to files in any way, and the integrity tests or permanent protection can escape. Another method that can be used by Companion viruses is based on set path. A virus simply makes an infected file in the path before the directory listed in the original program.

PROGRAM VIRUSES
Like normal programs, program viruses must be written for a specific operating system. The vast majority of viruses are written for DOS but some have been written for Windows 3.x, Windows 95/98, and even UNIX. All versions of Windows are compatible with DOS and can host DOS viruses with varying degrees of success. Program viruses infect program files, which commonly have extensions such as .COM, .EXE, .SYS, .DLL, .OVL, or .SCR. Program files are attractive targets for virus writers because they are widely used and have relatively simple formats to which viruses can attach.

Malicious Programs and Scripts

Viruses that infect agent programs (such as those that download software from the Internet; for example, JAVA and ActiveX).

WORM

A worm is a computer program that has the ability to copy itself from machine to machine. Worms normally move around and infect other machines through computer networks. An entire LAN or corporate e-mail system can become totally clogged with copies of a worm, rendering it useless. Worms are commonly spread over the internet via e-mail message attachments and through internet relay chat channels.
For example, the Code Red worm replicated itself over 250,000 times in approximately nine hours on July 19, 2001.
A worm usually exploits some sort of security hole in a piece of software or the operating system. For example, the Slammer worm (which caused mayhem in January 2003) exploited a hole in Microsoft's SQL server.
Worms use up computer time and network bandwidth when they are replicating, and they often have some sort of evil intent. A worm called Code Red made huge headlines in 2001. Experts predicted that this worm could clog the Internet so effectively that things would completely grind to a halt.
The Code Red worm slowed down Internet traffic when it began to replicate itself, but not nearly as badly as predicted. Each copy of the worm scanned the Internet for Windows NT or Windows 2000 servers that do not have the Microsoft security patch installed. Each time it found an unsecured server, the worm copied itself to that server. The new copy then scanned for other servers to infect. Depending on the number of unsecured servers, a worm could conceivably create hundreds of thousands of copies.
The Code Red worm was designed to do three things:
•Replicate itself for the first 20 days of each month
•Replace Web pages on infected servers with a page that declares "Hacked by Chinese"
•Launch a concerted attack on the White House Web server in an attempt to overwhelm it
The most common version of Code Red is a variation, typically referred to as a mutated strain, of the original Ida Code Red that replicated itself on July 19, 2001.

TROJAN HORSES

Trojans are another type of malware that are generally as something else to do as the user expects that the agreed
Because Trojan horses do not make duplicates of themselves on the victims disk (or copy themselves to other disks), they are not technically viruses. But because they can do harm, many experts consider them to be a type of virus. Trojan horses are often used as by hackers to create a back door to an infected system. Trojans, such as BackOrrifice are very dangerous. If anyone runs this program and his computer is connected to the internet, then the hacker can take control of that computer - transfer files to or from the computer, capture screen contents, run any program or kill any running process, etc.

Once a Trojan is installed onto the system this program has the same privileges as the user of the computer and can exploit the system to do something the user did not intend such as:
?Delete files
?Transmit to the intruder any files that the user can read
?Change any files that the user can modify
?Install other programs with the user’s privileges
?Execute privilege-elevation attacks—the Trojan can attempt to exploit a weakness to raise the level of access beyond the user running the Trojan. If successful, the Trojan can operate with increased privileges.
?Install viruses
?Install other Trojans

The Following Tips Will Help The User To Minimize Virus Risk:

?If the users are truly worried about traditional (as opposed to e-mail) viruses, they should be running a more secure operating system like UNIX. One should never hear about viruses on these operating systems because the security features keep viruses (and unwanted human visitors) away from the hard disk.
?If the users are using an unsecured operating system, then buying virus protection software is a nice safeguard. Some popular anti virus programs include:
•McAfee Virus Scan
•Norton Anti Virus
•Virex
•PC—cillin
•Avast!
•AVG Anti Virus System
?Automatic protection of anti-virus software should be turned on at all times.
?The users should perform a manual scan (or schedule a scan to occur automatically) of their hard disks weekly. These scans supplement automatic protection and confirm that the computer is virus-free.
?Scan all floppy disks before first use.
?Disable floppy disk booting -- most computers now allow the user to do this, and that will eliminate the risk of a boot sector virus coming in from a floppy disk accidentally left in the drive.
?The users should Enable Automatic Update option of their anti-virus software in order to update their virus definition files.
?Creation and maintenance of a rescue disk should be done by the user in order to facilitate recovery from certain boot viruses.
?Periodic backups of the hard disk should be done.
?Users’ should buy legal copies of all software they use and make write-protected backups.
? Email messages and email attachments from unknown people should not be opened. Attachments that come in as Word files (.DOC), spreadsheets (.XLS), images (.GIF and .JPG), etc., are data files and they can do no damage (noting the macro virus problem in Word and Excel documents mentioned above). A file with an extension like EXE, COM or VBS is an executable, and an executable can do any sort of damage it wants. Further it should be verified that the "author" of the email has sent the attachments. Newer viruses can send email messages that appear to be from a person user know.
?The potential users should make sure that Macro Virus Protection is enabled in all Microsoft applications, and they should never run macros in a document unless they know specifically the functionality of the macros.
?Appropriate Passwords should be assigned to the shared network drives.

Things that are not viruses!

Joke programs
Joke programs are not viruses and do not inflict any damage. Their purpose is to frighten their victims into thinking that a virus has infected and damaged their system. For example, a joke program may display a message warning the user not to touch any keys or else the computer’s hard disk will be formatted.

Droppers
A dropper is a program that is not a virus, nor is it infected with a virus but when run it installs a virus into memory on to the disk, or onto a file. Droppers have been written sometimes as a convenient carrier for a virus and sometimes as an act of sabotage.

Hoaxes
There must be very few people on email who haven't received a chain letter with the subject line warning of a virus doing the rounds. These are often hoaxes and meant to scare people and have fun at their expense. The warnings encourage the recipient of the e-mail to pass the warning to the netizens and thus create an unnecessary furor, besides clogging mailboxes, as it usurps an air of credibility.

Methodology of virus detection applied by antivirus softwares:

Three main methods exist for detecting viruses: integrity checking (also known as checksumming), behavior monitoring and pattern matching (scanning).

Integrity checking
Antivirus programs that use integrity checking start by building an initial record of the status (size, time, date, etc.) of every application file on the hard drive. Using this data, checksumming programs then monitor the files to see if changes have been made. If the status changes, the integrity checker warns the user of a possible virus.
However, this method has several disadvantages, the biggest being that false alarms are altogether too common. The records used by checksumming programs are often rendered obsolete by legitimate programs, which, in their normal course of operations, make changes to files that appear to the Integrity checker to be viral activity. Another weakness of integrity checking is that it can only alert the user after a virus has infected the system.

Behavior monitoring
Behavior Monitoring programs are usually terminate and stay resident (TSR) and constantly monitor requests that are passed to the interrupt table. These programs are on the lookout for activities that a virus might engage in--requests to write to a boot sector, opening an executable program for writing, or placing itself resident in memory. The behavior these programs monitor is derived from a user-configurable set of rules.

Pattern matching
Using a process called "pattern matching," the anti-virus software draws upon an extensive database of virus patterns to identify known virus signatures, or telltale snippets of virus code. Key areas of each scanned file are compared against the list of thousands of virus signatures that the anti-virus software has on record.
Whenever a match occurs, the anti-virus software takes the action the user has configured: Clean, Delete, Quarantine, Pass (Deny Access for Real-time Scan), or Rename.

Self Defense Mechanisms Evolved By Viruses

Virus authors of course wish that their child successfully lives. For this reason there are many viruses outfitted with some self-defense mechanisms against anti virus systems.

Passive Defense :
Viruses use a variety of methods to hide themselves from antivirus programs. Passive defense uses programming methods which make analysis of the virus more difficult, e.g. polymorphic viruses which were developed to counter scanners looking for constant strings of virus code.
Today antivirus systems are capable of analyzing polymorphic code and searching for virus identifiers in the decrypted body. The virus authors reacted by making the encryption too complex for antivirus software to unravel, thus mistaking it for a clean program.

Active Self-defense :
Viruses actively defend themselves by protecting their own code or by attempting to damage antivirus software. A simple method is to locate antivirus software databases and amend or delete them.
Viruses use stealth technology more sophisticated resident. When the request by using detect the infected files, they temporarily
There are very rare viruses which consider an attempt to run an anti-virus program as arrogant and immediately reply with some revenge action - for example hard disk formatting.

Trap
A trap is the most malicious form of self-defense and works as follows. Although the user’s computer is infected but everything appears to work correctly. Once the user discovers the virus and removes it things get complicated - programs no longer run properly or the hard disk may become inaccessible even when booting from a clean system diskette.
The best known trap virus is One_Half. It continuously encrypts the data on a hard disk (two tracks on every boot). If it is removed from the partition sector before data files are decoded then some files will become inaccessible. At this stage the situation is serious but recovery of the data is still possible. However, if the user runs a disk utility (Scandisk etc.) to repair the damage then the data will almost certainly be lost forever.
These utilities are designed to repair relatively minor damage to file system and do not recognize the encrypted data.

REFERENCE:

1.Mary Landesman “What is a virus?”
http://antivirus.about.com/cs/tutorials/a/whatisavirus.htm
2.NetGuide “What are computer viruses? “–
http://www.netguide.co.nz/knowhow/tutorials/print.php?iid=38
3.Marshall Brain “How Computer Viruses Work”
http://www.Howstuffworks How Computer Viruses Work.htm
4.AVG Anti Virus Free Edition Help
Developed by Grisoft Inc
5.Norton Anti-virus Help
Developed by Symantec Corporation
6.Trend Micro PC-cillin Help
Developed by Trend Micro Inc
7.Peter Norton “Computer Viruses”
Introduction to Computers, Tata McGraw Hill Co:
8. Dr.Solomon ”About Viruses” &”Virus Prevention”
Dr.Solomon’s Virus Encyclopedia, Dr.Solomon’s Software Ltd.
9.C.A.Schmidt ”Virus”
The Complete Computer Upgrade And Repair Text Book,Dreamtech
10. S.Jaiswal “Virus Detection And Elimination”
Information Technology Today, Galgotia Publication Pvt. Ltd.

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Prep for the Top 10 Interview Questions

Too many job seekers stumble through interviews as if the questions are coming out of left field. But many interview questions are to be expected. Study this list and plan your answers ahead of time so you'll be ready to deliver them with confidence.

What Are Your Weaknesses?

This is the most dreaded question of all. Handle it by minimizing your weakness and emphasizing your strengths. Stay away from personal qualities and concentrate on professional traits:

Why Should We Hire You?

Summarize your experiences: "With five years' experience working in the financial industry and my proven record of saving the company money, I could make a big difference in your company. I'm confident I would be a great addition to your team."

Why Do You Want to Work Here?

The interviewer is listening for an answer that indicates you've given this some thought and are not sending out resumes just because there is an opening. For example, "I've selected key companies whose mission statements are in line with my values, where I know I could be excited about what the company does, and this company is very high on my list of desirable choices."

What Are Your Goals?

Sometimes, the best to talk about short-and medium-term objectives, rather than locking themselves in the distant future. For example, "My goal is to obtain a growth-oriented company. My long-term goal will depend on the company to go. I hope that eventually develop into a responsible attitude."

Why Did You Leave (Or Why Are You Leaving) Your Job?

If you're unemployed, state your reason for leaving in a positive context: "I managed to survive two rounds of corporate downsizing, but the third round was a 20 percent reduction in the workforce, which included me."

If you are employed, focus on what you want in your next job: "After two years, I made the decision to look for a company that is team-focused, where I can add my experience."

When Were You Most Satisfied in Your Job?

Interviewer wants to know what motivates you. If you can relate an example of a job or project when he was excited, the interview will get an idea of your preferences. "I was very happy in my last job because I worked directly with clients and their problems; That is an important part of the job for me.

What Can You Do for Us That Other Candidates Can't?

What makes you unique? This will take an assessment of your experiences, skills and traits. Summarize concisely: "I have a unique combination of strong technical skills, and the ability to build strong customer relationships. This allows me to use my knowledge and break down information to be more user-friendly."

What Are Three Positive Things Your Last Boss Would Say About You?

It's time to leave the old performance evaluation of your boss quotes. This is a great way to brag about yourself through someone else's words:

What Salary Are You Seeking?

If the first range indicates that it is to take advantage of your employer. By knowing the market in your area, preparing to walk to your bottom line, points away. One possible answer would be:

If You Were an Animal, Which One Would You Want to Be?

Interviewers use this type of psychological question to see if you think you can fast. If you answer,

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The Problems With Resume Writing

One day I read a lot on my resume. From the information technology industry, I have seen some very crazy abbreviations, technical and program involved a lot of confusing terminology to be plugged. Here is an example of"Proficient in the following languages and operating platforms: C, C++, DOS, MVS, CICS, ISPF/VS, DB2, OS/2, OS/400, AIX, UNIX, Java, JavaScript, Perl, Basic, HTML, DHTML, XHTML, XML, PHP, PDP, JCL, SQL, George 3, Win95/98/Me/XP/VISTA, etc." Sounds pretty impressive doesn't it? The problem is verifying that the person does, in fact, know these things. Most of the time I've found they might have nothing more than a rudimentary knowledge of the subject which is why we recommend testing the applicant as opposed to just taking his/her word for it.

I also feel very annoyed, when a person uses language to describe themselves in detail. For example, whenever someone said they were "senior software engineer," This simply means that he is only with the work of two or more programmers in his belt. Some people add so many adjectives to describe their credentials as well as their success (not their failures) boast, you would think he was the second coming of Christ. Whenever I see this, I ask myself,"If this person is so great, why isn't he running his own company; why does he need a job from me?" Touting ones' successes is natural, but a little humility in the presentation of the resume would sure be refreshing.

I may not be an expert in preparing resumes, but I think the ones that appeal to me most are those that are simple and to the point. Frankly, if they cannot keep it to one page that isn't too busy looking, I think people will lose interest. I know I do. If I want additional detail, I'll ask for it. Tell me plain and simple: What are you interested in doing? What's your background? (your employment history) and What do you know? (your skill set). I don't want to know how you conquered neuro-electronic fusion systems based on a hashing algorithm you invented; do not try to baffle me with your brilliance. Just tell me how you can do a job for me and blend into the corporate culture. I think team accomplishments are still valued over individual achievement by most employers today.

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Example Competency Based Interview Questions

To help you prepare for your interview skills, we have a series of such capacity based interview questions. In this particular article will focus on communication and to consider the type of questions researchers can ask to evaluate the written and oral communication skills you.

Communication Competence -- What Is Being Assessed?

When asked about the ability to communicate your interview questions, interview evidence of the past see, you:

• Communicate in an effective way, both in writing and verbally
• Can listen well to others
• Are able to change your communication method and style according to the situation
• Contribute in group meetings
• Can negotiate with others and influence them when needed

On the question of communication, for example Konpitenshiintabyu

Take a look at these typical competency based interview questions which cover communication. In some interviews, the focus might be on verbal communication. In others, it might be on written communication. In many interviews, interviewers will be interested in both!

• Tell me about a time when you varied your communication style to suit your audience
• Describe a situation in which you encouraged others to share ideas or views
• Talk me through a time in which you used your verbal communication skills to make a difference
• Tell us about a time when you needed to persuade someone that your idea or way of thinking was right
• Give me an example of when you were required to explain something difficult or complex to a customer or work colleague
• Describe a time when you needed to deal with a difficult or angry customer
• Tell me about a time when you used your listening skills to help resolve a problem or difficult situation
• Talk me though the last time you participated in a lively group debate or discussion
• Describe a time when you were faced with objections from a customer or colleague
• When was the last time you needed to negotiate for something?
• What type of written communication are you asked to prepare for your organization?
• Describe a time when you were criticized for your written work
• Tell me about a situation when you were rewarded or praised for your written work

Other Competency Based Interview Questions

If, in cases based interview question I want more power, we not only have a few services to more customers. It also provides tips for preparing for the interview questions based on what capacity.

Posted in: interview questions| Tags: Communication Interview time example way situation style series capacity competency

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Hit the Bulls Eye with Visitor Segmentation

Do you really think that feeding your site with great content and updated regularly and making

The above approach can be good just to keep pace with your competitors, however, overtake them should go a step ahead of targets visitor segments you.

What it implies: Take a simple example of buying a product or service. The way segment of buyers like you will identify your need for any product/service will certainly be different from other segment of buyers.

What needs to be done: List down your segments of visitors. Brainstorm on the way each segment of visitors needs to be TARGETED. There may be different preferences and needs for such segments and you will have to tailor your content, offers based on what would click with each one of them. This practice is collectively named asSEGMENT TARGETING .

What you can expect: Focused visitor experience will dramatically improve conversions i.e. more visitors becoming your customers. Moreover it will help you understand what is HIT with the visitors and where you need to bring further customization.

Practical Example: You have a computer training school & you organize following classes on a regular basis:

• Apple Final Cut Pro 6.0
• Adobe Fireworks CS3
• Java
• C Sharp
• Adobe Illustrator CS3
• Logic 8
• Adobe Illustrator CS3
• Adobe Photoshop CS3
• Adobe InDesign CS3
• QuarkXPress 7
• Soundtrack Pro
• Apple Motion 3.0

Standard Way to present this is to show all the classes in the ‘available courses’ link in top navigational menu. This approach is sure to confuse the user as he will have to go through courses which he doesn’t want to attend or is least interested in knowing about. Most likely the visitor will opt-out in absence of the website’s inability to provide him what he wanted affront.

More Cutting Edge approach will be-
The site created three entry points - each

• Video Professionals
• Web Developers
• Graphic Designers

When visitors click on a specific entry point, display the most suitable types of courses.

Examples:
If a visitor clicks on the

• Soundtrack Pro
• Apple Motion 3.0
• Apple Final Cut Pro 6.0
• Logic 8

If the visitor clicks on the “Web Developers” button, the courses displayed will be

• Adobe Dreamweaver CS3
• Adobe Fireworks CS3
• Java
• C Sharp

If a visitor clicks on the

• Adobe Photoshop CS3
• QuarkXPress 7
• Adobe InDesign CS3
• Adobe Illustrator CS3

The above examples are a precursor of what has to be done and generates value for both visitors and you. AfterTheNet’s specialized research shows that the practice ofSEGMENT TARGETINGis widely practiced across industries. Apart from grossly improving the quality of your website, this practice will immensely catapult the RECALL VALUE of your website among both your visitors and customers.

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