The phrase “web design strategy” means different things to different people, and involves a lot more than just the design decisions. The term seems to imply that it is all about colour, page layout and the use of Flash animations. These factors are part of the big picture, but the bigger picture is about the overall web design.

People need to know how the overall structure of the site will affect its visibility in major search engines. Specific sites, such as navigation and CSS or JavaScript, etc. can be used to interfere with or to help both the search engine capabilities, "Spider and the rate of technology, Web site page elements. Sometimes an element can be done at the same time!

A high ranking in the Google results is useless if site visitors aren’t being converted into buyers. A successful site architecture and web design strategy will address the needs of both the search engines and your visitors/customers.

Directory setups
In general, Web page or recent your site root directory is the most important pages. In essence, by the vicinity of the root you are telling the search engines of your priorities, their strengths and focus. Myths in search engine optimization is one of the search bots "will not crawl further and further away, and the third directory. This is not true now. As long as the relevant pages are linked in a friendly way of other spiders, search engines will continue to search. in the field many of the experts suggest, the most important pages will be in the root directory.

Navigation is key

A key factor in design of the site is to navigate. Button to set the friendly than the average drop-down menu (DHTML), but the old-fashioned hypertext link, or even friendly than these buttons. Indeed, these text links is the simplest format, programmers, website design must take into account the end-user's preferences, rather than the web designers or owners.

File names, directories, URL’s

When queried on which URL is more memorable – domain.com/car/seats.html or domain.com/carseats.html – more than 90 percent of people in an online survey reported preferring the one without the subdirectory. A surplus of “forward slashes” is a common complaint heard by website designers who take the time to check in with actual users.

Many SEM experts in order to add a URL to create a keyword in the assumptions, which will help ranking means more subdirectories. This is a fairly comprehensive keyword-rich title tag is far more favorable than the keyword-rich URL. Will never forget for whom you are to create these web site structure. Its users. Website is user-friendly and also easy to remember that they teach to others.

Web page categories

Meanwhile, there are other 11, just one or a dozen, some usability experts claim 7 or higher in one particular type, Web pages are broken. The actual number is actually important. May take the knowledge of SEM-oriented Web page is another type of strategy should be considered. Adopt the approach depends on both how and what type of business. And how, design, and each Web page it is a page to promote the most dependent on the type is being considered.

Some web page types are home page, category/gallery page, advertising (landing) page, product page, news/media page, form page, services page, shopping cart page, search/results page and “credibility page. Each one naturally requires a different approach. It would be silly to optimize your product page the very same way you optimize some other kind of page, since optimization and design strategies differ according to many factors, not the least of which are the calls to action (CTAs) for each page type.

Layout, look and feel

Of course, the layout strategy, will serve as the different pages of different types of product pages will not be able, as a news page is the same principle. Of course, you must also have a complete and consistent overall design. When you are planning for a site, you just need to focus on the overall effects, but all of the individuals to play is on each page. There must be some significance in the primary site, but also for the different levels of the page to allow.

Web site design and Web strategy to succeed, language, design, color, shape, look and feel of the layout problem involves. However, sufficient flexibility and creativity