A fine balance of aesthetics and functionality – that’s what a good website should have. Yes it should be both informative and visually interesting – to hold the surfer’s attention. In order to be able to hold a customer it becomes important to maximize both beauty and brains.

Web design is basically the nature of communication, must explain the seller's message – a beautiful website, did not speak, their products or services can not be used, therefore not a long-term function. In fact, a good website is a united whole, combined into an integrated whole visual elements and functionality.

A Web site to attract content and design – design should complement the content and information bridge between users. Graphics, color or otherwise shall be without prejudice to the readability of leading the eye back to the organization or page information.

The website design should also facilitate easy navigation with the main navigation block being placed in a way that makes it clearly visible. Each link should also be provided with a descriptive title for better understanding of the user. Secondary navigation should consist of search fields and outgoing links, which however, should not be dominant features of the page. Also, a good website should have a coherent theme which holds the design together.

The arrangement of words on the web page also matters. The magnetic poetry of words can be graphically represented in components or blocks of the web page. Every web page should ideally have a container, which could be in the form of the body tag of the page, a division tag or a table – the container should contain the contents of the page. The width of the container could be variable in that it could expand to fill the width of the browser window or remain fixed so that the content is of the same width irrespective of the window size.

Identity as a block, ideally a company logo or name, it is important that you block content you need to emphasize the placement at the top of each page of the website. Identity blocks aim is to increase brand awareness. This site also requires a simple navigation system. Preferably navigable item, you will need to be placed near the top of the layout.

The focal point of design should be the main content block. It is only a matter of seconds before a visitor will enter and leave your website. Therefore, more often than not, content should take precedence over everything else on a website. The footer is to be found at the bottom of the page and contains important information pertaining to copyright, contact and legal information. Ideally, the footer should separate the end content from the bottom of the browser giving users the indication that they are at the bottom of the page.

Having white or empty space on the website is equally important as graphics and illustration. White space is what makes a design breathe in that it helps the eye to glide around a page and makes for balance and unity.

A good website should also follow basic rules of the grid. The grid is all about proportions. An ingenious use of the networks always accompanies good graphic design. The concept of division of the elements of a composition in a certain mathematical pattern is as old as the days of Pythagoras. The golden ratio or divine proportion was a pattern that is so often thought of in nature, that given the name of Pythagoras and his school. The application of this divine relationship to the graphic design postulates that are generally compositions divided by lines which are the golden or divine ratio appropriately, are aesthetically superior. In this sense, this divine proportion gives us a logical guidelines for the design of the layouts that are visually appealing.

If we simplify the golden ratio we arrive at the third rule, which says that divides a line that is the golden ratio is halved into two sections one of which is about twice as large as the other. If we divide our layout into thirds, we get a simple grid work in place where we can change the layout of the various elements of the composition. This in turn can lead to a well-structured site anatomy.